From LLMs to video generation to agents that continually optimize our messages, AI has dramatically changed how creative teams work. For me, this is another chapter in a career shaped by transformation. I made my first TV commercial at 22 at Leo Burnett. I had a front-row seat to the social revolution at Meta in the 2010s. And now, I’m part of the University of Chicago Booth School of Business Executive Education's Chief AI Officer track.
My goal is to develop frameworks that increase the velocity and quality of human creativity rather than replace it.
This isn’t about learning how to use Sora2. We should all know how to do that.
The Chief AI Officer program is a 10-month, seven-part learning track covering everything from AI Business Strategy, Data Infrastructure and Technology, AI Governance, and Leadership within the C-Suite.
AI is helping the industry do the same with less. The agencies that win will be those that do more with the same.
I’m using the CAIO program to build frameworks for applying AI inside creative organizations responsibly and practically. That means moving from scattered tools to repeatable capabilities. From experimentation to orchestration. From faster output to better judgment. From “Can we make this?” to “Should we make this?” From AI adolescence to AI maturity.
Creative operating systems
How agencies can redesign workflows around AI without losing authorship, taste, or strategic intent.
Governed creative velocity
How teams can move faster with the right human review, provenance, brand standards, legal gates, and decision rights built in from the start.
AI as business capability
How AI initiatives can be evaluated by margin, revenue, speed-to-market, creative quality, client value, and risk — not novelty.
Human judgment at scale
How strategy, taste, relationships, and craft can become more repeatable without becoming generic