Instacart
Groceries, just how you like. campaign

This work launched as football party stock-up messaging, depicting a graphic 80s electro-fantasy journey through the IC wormhole. Then, with an integrated campaign surrounding the Super Bowl, continuing with the electro fever dream with the Italo Disco duo of Ben Stiller and Benson Boone (film directed by Spike Jonze). Post-Super Bowl, we dipped our toes in everyday stories—like, fresh-fish-turned-high-seas-adventure fantasy and deli-meat-turned-emo-ham-ballad fantasy (directed by Kate Hollowell). Like life imitating art imitating ads, the twisted dramas you see on screen were just as much of an adventure to make. A top 5 advertising memory, to be sure.