During Migraine and Headache Awareness Month, Pfizer partnered with Lady Gaga to spotlight migraine as an often “silent” disease that affects an estimated 40 million people in the U.S. Grounded in Gaga’s own diagnosis at 14, the work leaned into her lived experience rather than a typical celebrity endorsement. The story continued with a film by Inez & Vinoodh that flipped the perspective: Gaga steps behind the camera to spotlight actual patients and land a simple message of recognition: To those with migraine, I see you.